- Queries, marketing goals, and Search ads
- AI, bid strategies, and creatives
- Queries, ad formats, and keywords
- Targeting, ad formats, and bid strategies
The correct answer is:
- Queries, ad formats, and keywords.
Related Post
An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
The campaign could be improved by 60% if the listed recommendations are followed. The campaign is running 40% over budget. The campaign is 40% optimized for the given keywords chosen by the previous campaign manager. The campaign is 60% less optimal than other company campaigns. The correct answer is: The campaign could be improved by […]
Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
More relevance Less click-fraud Greater flexibility Longer funnels Lower eCTR Download Google Ads Search Certification Exam Answers (PDF)
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Search Certification Exam Answers (PDF)