- Queries, marketing goals, and Search ads
- AI, bid strategies, and creatives
- Queries, ad formats, and keywords
- Targeting, ad formats, and bid strategies
The correct answer is:
- Queries, ad formats, and keywords.
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A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
Search ads can appear within organic search results. Search ads can include videos of relevant products. Search ads can automatically send follow-up information to potential customers. Search ads can appear on relevant searches by potential customers. The correct answer is: Search ads can appear on relevant searches by potential customers.
How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?
It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically. It allows Smart Bidding to predict high-volume queries and sets bids for them automatically. It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate. It’s so impactful that marketers don’t even need to […]
Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? Select 2 Correct Responses
Budget Web browser Device type Budget type Location The correct answer is: Device type Location