- Queries, marketing goals, and Search ads
- AI, bid strategies, and creatives
- Queries, ad formats, and keywords
- Targeting, ad formats, and bid strategies
The correct answer is:
- Queries, ad formats, and keywords.
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How is using non-last-click attribution conversions useful for Performance Planner forecasts?
To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting Download Google Ads Search Certification Exam Answers (PDF)
You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Increasing the trustworthiness of the website. Reducing the bid rate on the ad. The correct answer is: Changing the call-to-action message of the ad.
Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?
Use of contextual signals Use cross-device reporting Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads The correct answer is: Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads