Search Ads 360 Certification

Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?

Sara TaylorComments Off on Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?
  • They should use the Overview page.
  • They should use Performance Center.
  • They should use App Switcher.
  • They should use Tools & Settings.

The correct answer is:

  • They should use Performance Center.

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Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara Taylor

The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.
Search Ads 360 Certification

What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

Sara Taylor

Submanager account Manager account Campaign account Engine track account The correct answer is: Engine track account
Search Ads 360 Certification

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Sara Taylor

It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.