Search Ads 360 Certification

Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?

Sara TaylorComments Off on Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?
  • They should use the Overview page.
  • They should use Performance Center.
  • They should use App Switcher.
  • They should use Tools & Settings.

The correct answer is:

  • They should use Performance Center.

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Search Ads 360 Certification

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

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Apply budget bid strategies Automate workflows Optimize keyword creations Track performance The correct answer is: Automate workflows
Search Ads 360 Certification

One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?

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They’d need to set up inventory management. They’d need to set up audience segments. They’d need to set up labels. They’d need to set up custom dimensions. The correct answer is: They’d need to set up custom dimensions.
Search Ads 360 Certification

You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?

Sara Taylor

It lets you budget, purchase, and automate a maximum of 40 search campaigns in real time and at scale. It lets you budget, purchase, and automate your search campaigns every month in groups of 20 campaigns at a time. It lets you manage, automate, and optimize your search engine marketing campaigns in real time in […]