Search Ads 360 Certification

Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?

Sara TaylorComments Off on Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?
  • They should use the Overview page.
  • They should use Performance Center.
  • They should use App Switcher.
  • They should use Tools & Settings.

The correct answer is:

  • They should use Performance Center.

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Search Ads 360 Certification

How could you segment conversions in Search Ads 360 to determine where sales are coming from, apart from giving full credit to paid search ads?

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You could connect your social media accounts to Search Ads 360. You could connect your Google Ads account to Search Ads 360. You could connect your Google Analytics 4 account to Search Ads 360. You could connect your Looker Studio account to Search Ads 360. The correct answer is: You could connect your social media […]
Search Ads 360 Certification

When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?

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Weeks two to three Week one Week four Weeks six to eight The correct answer is: Weeks two to three
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Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

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Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.