True or false? Your customer journey map should be written from the perspective of your customer.

Your manager wants to know who your primary persona is. The best feedback survey to use is:

Net promoter score Custom feedback survey Customer effort score Customer satisfaction survey The correct answer is: Custom feedback survey.

True or false? Your leadership team should be the ones to create the customer journey map.

True False The correct answer is: False.

An example of an extended value milestone is when a customer:

gets the outcome they expected renews their account gets more than they expected tells their network about your product or service The correct answer is: gets more than they expected.