Google Ads Search Certification Answers

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses

Sara TaylorComments Off on You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses
  • Less click-fraud
  • Longer funnels
  • Lower eCTR
  • Greater flexibility
  • More relevance

The correct answer is:

  • Greater flexibility
  • More relevance

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Google Ads Search Certification Answers

What two ad extension types can also be served as automated ad extensions? (Choose two.)

Knowledge Glass

Location extension Promotion extension Call extension Sitelink extension Callout extension Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

Knowledge Glass

Up to 15 characters in each Unlimited number of characters in each Up to 10 characters in each Up to 10 characters in one and 5 in another, for a total of 15 Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Knowledge Glass

Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily update frequency Receive information on general trends Download Google Ads Search Certification Exam Answers (PDF)