True Or False? You Need A Vision Or Goals But Not Both.

Which Of The Following Is NOT Part Of A Sales Enablement Strategy?

A marketing automation platform A clear goal A target buyer A content strategy Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Which Of The Following Is The BEST Way To Uncover The Job That People Hire Your Product To Do?

By interviewing individual customers. By sending out a survey to some of your customers. By researching similar products online. By bringing your marketing and sales teams together to brainstorm possible jobs. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Is A Buyer Persona?

A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from the buyer’s point of view. Download HubSpot Sales Enablement Certification Exam Answers (PDF)