True Or False? You Need A Vision Or Goals But Not Both.

If You Find Yourself With A Lot Of Poor-Fit Leads, All Of The Following Are Good Ways To Solve This Problem EXCEPT:

Send the leads to sales for further qualification. Look for bad-lead sources and turn them off. Revisit your ideal buyer profile and make your definition of “fit”? less stringent. Find ways to improve the messaging in your marketing content. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

You Explain The Concept Of Smarketing Meetings To Your Leadership Team, And One Person Asks, “How Often Do We Need To Have These Meetings?”? How Do You Respond?

“We’ll have to figure out what works best for us, but every two weeks is a good place to start.”? “No more than once a month. More frequently than that takes too much time away from people’s individual projects.”? “At least once a quarter. Any less than that, and we’ll have trouble getting into a […]

True Or False? Executive Leaders Should Attend Smarketing Meetings.

True False Download HubSpot Sales Enablement Certification Exam Answers (PDF)