Google Ads Measurement Answers

You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?

Sara TaylorComments Off on You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
  • Letting first-party data be sent from websites
  • Linking accounts in Google Analytics without auto-tagging
  • Providing Google Ads access to data that helps optimize bids
  • Viewing historical data from before the import

The correct answer is:

  • Providing Google Ads access to data that helps optimize bids

Related Post
Google Ads Measurement Answers

How would you describe the process by which data-driven attribution works?

Sara Taylor

Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. Data-driven attribution uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. Data-driven attribution prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion […]
Google Ads Measurement Answers

To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?

Sara Taylor

A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use pageview. The correct answer is: A marketer would use lead.
Google Ads Measurement Answers

A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?

Sara Taylor

Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use […]