Google Ads Measurement Answers

You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?

Sara TaylorComments Off on You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
  • Letting first-party data be sent from websites
  • Linking accounts in Google Analytics without auto-tagging
  • Providing Google Ads access to data that helps optimize bids
  • Viewing historical data from before the import

The correct answer is:

  • Providing Google Ads access to data that helps optimize bids

Related Post
Google Ads Measurement Answers

Why might you want to import Google Analytics conversions to Google Ads?

Sara Taylor

To provide Google Ads access to data that helps optimize bids To view historical data from before the import To let first-party data be sent from websites To link accounts in Google Analytics without auto-tagging The correct answer is: To provide Google Ads access to data that helps optimize bids
Google Ads Measurement Answers

When ad campaigns are optimized by Google’s AI, what does that mean?

Sara Taylor

It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data. It means they use rules-based attribution and software to achieve desired AI-friendly […]
Google Ads Measurement Answers

While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?

Sara Taylor

Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion. Because the last keyword was attributed with the conversion, it would receive 100% of the […]