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Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]
Which factors should an advertiser consider when deciding on a bidding strategy?
Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget Download Google Ads Display Certification Exam Answers (PDF)
Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
Display Video Local Discovery Download Google Ads Display Certification Exam Answers (PDF)