You build high-impact items that are easy and quick to accomplish. Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel. You ensure the website is intuitive, inviting, and easy to use to help users solve problems. You provide a hyper-relevant experience for each user to ensure they get the […]
A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the new website, which is often compared to competitors’ websites. A process used to audit the existing website and find different search engine optimization opportunities. A […]
The website is a tool that can be used by all departments to scale and hit individual department goals. Other departments can send customers to the website to increase website visitors each month. It’s distracting to work with other departments, and the website should stay focused on the marketing team’s goals. Contact information should be […]