- Show more images in your content.
- Send the users to a more relevant page.
- Show a shorter form of your content.
- Use two smart rules.
Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
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You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people to click on the offer. “Try our product” – a visitor to your blog needs different language than a visitor to your products page. Download Hubspot Contextual Marketing Certification Exam […]
Which of the following is NOT a way that contextual marketing can help to increase conversion rates?
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“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea, but personalization tokens can’t be added to a landing page.” “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.” “Good idea. Let’s create a […]