Google Ads Search Certification Answers

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

Sara TaylorComments Off on With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?
  • With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
  • With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
  • With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
  • With Google AI, marketers no longer need to invest in high-quality image assets.

The correct answer is:

  • With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.

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Google Ads Search Certification Answers

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? Select 2 Correct Responses

Sara Taylor

By setting campaign start/end dates. By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By targeting specific device operating systems. By adding coupon alerts to people nearby the store. The correct answer is: By setting campaign start/end dates. By creating a new ad group for the sale.
Google Ads Search Certification Answers

With Similar Audiences, which Google product is included when finding new people with similar profiles?

Knowledge Glass

Messages YouTube Google Drive Gmail Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

How can Performance Planner serve your business?

Knowledge Glass

By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth Download Google Ads Search Certification Exam Answers (PDF)