Google Ads Search Certification Answers

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

Sara TaylorComments Off on With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?
  • With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
  • With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
  • With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
  • With Google AI, marketers no longer need to invest in high-quality image assets.

The correct answer is:

  • With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.

Related Post
Google Ads Search Certification Answers

What’s a key objective in delivering ad extensions?

Knowledge Glass

Providing the right users with the right information at the right moment. Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that they see. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

Sara Taylor

Bidding strategy affects ad quality at auction time. Expected clickthrough rate affects ad quality at auction time. Ad Rank affects ad quality at auction time. Ad relevance affects ad quality at auction time. Ad landing page experience affects ad quality at auction time. The correct answer is: Expected clickthrough rate affects ad quality at auction […]
Google Ads Search Certification Answers

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

Knowledge Glass

She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. Download Google Ads Search Certification Exam Answers (PDF)