Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of […]
To reflect on your experiments to gain a deeper understanding of your users so you can make smarter decisions and drive more value in the next sprint cycle. To interview five users to answer questions about their challenges. To make recommendations to other teams on how to best solve the user’s challenges. To teach users […]
Running experiments is important for having a structured way to learn about your users and how the business can interact with them. Running experiments is important to be able to report every single action your team implemented to management. Running experiments is important to keep your team busy on documentation and critical thinking. Running experiments […]