Content is the core of your website and is key to driving user behavior. Content creation is often the biggest cause in delays during the redesign process. Although nice to have, effective content development should not be a primary focus. It’s more important to focus on making the website look better than your competitors’ websites. […]
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Use the “refresh” method by reviewing the strategy stage, auditing the existing website, developing the list of required updates, and moving into continuous improvement starting with your list of required updates. It’s best to start over from scratch and build a brand new launch pad website using the “80/20” method. This way, you know everything […]