Search Ads 360 Certification

While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?

Sara TaylorComments Off on While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?
  • You’d use change history.
  • You’d use sync.
  • You’d use edit.
  • You’d use bulk actions.

The correct answer is:

  • You’d use bulk actions.

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Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Sara Taylor

Custom metrics Conversion cart data Budget bid strategies Custom variables The correct answer is: Custom metrics
Search Ads 360 Certification

If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?

Sara Taylor

You should set up conversion cart data. You should set up budget bid strategy. You should set up data-driven attribution. You should set up Google Ads auction-time bidding. The correct answer is: You should set up budget bid strategy.
Search Ads 360 Certification

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Sara Taylor

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.