Two seconds According to Google, there’s no average length for this metric in bumper ads. Four seconds One second Download Google Ads Video Certification Exam Answers (PDF)
It optimizes delivery to users who are most likely to buy. It drives users to click a link or take action on an ad. It helps advertisers maximize views. It reaches users scrolling down the YouTube home page. Download Google Ads Video Certification Exam Answers (PDF)
Concept Consume Context Conduct Download Google Ads Video Certification Exam Answers (PDF)