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Which value proposition do Custom Intent audiences offer advertisers?

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  • They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
  • They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
  • They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
  • They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

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Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

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Google Ads Video Answers

What is one reason an advertiser would choose YouTube for action?

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Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 65% of people search for a product on Google, then use YouTube […]
Google Ads Video Answers

Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

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Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who recently searched on Google. Custom Intent audiences reach users residing in specific regions of the country. Custom Intent audiences reach users who clicked one of your ads. Download Google Ads Video Certification Exam Answers (PDF)