Which type of pillar page is in the form of an ungated guide or ebook?

True or false? Lead flows are outbound.

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What’s the difference between a form and a lead flow?

Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]

True or false? You can test your marketing emails in different email clients from within the email editor.

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