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What is key to the success of your reporting?

Setting the right goals Identifying the correct success metrics Having the correct analytics in place A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

What’s the difference between a form and a lead flow?

Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]

What is the definition of segmentation?

Creating filters for your contacts based on similarities Creating a segment based on buyer personas Breaking up your contacts into smaller groups of similar people Creating a static list based on an imported list of contacts Download Hubspot Marketing Software Certification Exam Answers (PDF)