The distinct and steady personality or style of your brand. A particular identity or image that’s regarded as an asset to a company. The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. The set of human characteristics that are attributed to a brand name. […]
A contract between a service provider and a customer regarding the scope of the in- person or over-the-phone service to be provided The agreement a company makes to commit to answering social media responses in a specific amount of time A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep […]