Which two Google audience solutions use first-party data? (Choose two.)

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery. YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups. Download […]

What are two examples of the Intent audience solution, Life Events? (Choose two.)

A home-decor advertiser who wants to reach people who recently bought a home. A real-estate advertiser who wants to reach people who recently graduated from medical school. A wedding-planner advertiser who wants to reach people currently researching wedding dresses. A fly-fishing advertiser who wants to reach people currently in the market for waders. A baking-supply company that […]

You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?

Unique User Past History User Intent Bounce Rate Download Google Ads Video Certification Exam Answers (PDF)