Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser. Google provides examples of desktop ads using the keywords selected in the campaign […]
If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent […]
