Which TrueView ad format is optimized for lift in ad recall?

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

When the bumper ad was skippable. When consumers viewed a bumper ad three or more times. When the bumper ad was shown on the right frame. When the bumper ad showed for 10 seconds. Download Google Ads Video Certification Exam Answers (PDF)

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift Download Google Ads Video Certification Exam Answers (PDF)

Which storytelling methods does Google recommend for use within your YouTube campaigns?

Focus, animated shot, the best-case Tease/amplify/echo, direct shot, the follow-up Wide shot, tight shot, the close-up Contrast/context/color, immersive shot, the payoff Download Google Ads Video Certification Exam Answers (PDF)