Which TrueView ad format is optimized for lift in ad recall?

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

Past purchases Music preference Homeownership status Device type Household income Download Google Ads Video Certification Exam Answers (PDF)

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?

Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action Download Google Ads Video Certification Exam Answers (PDF)

By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

Listening, monitoring, following up Verification, confirmation, response Awareness, consideration, action Identity, recommendation, meaning Download Google Ads Video Certification Exam Answers (PDF)