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Google Ads Video Answers

Which statement is true about Bumper ads?

April 6, 2020Knowledge GlassComments Off on Which statement is true about Bumper ads?
  • They’re in-stream ads that appear following a video.
  • They’re in-stream ads, skippable after five seconds.
  • They’re located at the top of the YouTube video home feed.
  • They provide reach, frequency, and brand awareness.

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

April 6, 2020Knowledge Glass

Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who recently searched on Google. Custom Intent audiences reach users residing in specific regions of the country. Custom Intent audiences reach users who clicked one of your ads. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Which data can you uncover by running a creative experiment using Brand Lift?

April 6, 2020Knowledge Glass

Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s conversion value, its rank among others, and drop rates Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

April 6, 2020Knowledge Glass

In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match  Download Google Ads Video Certification Exam Answers (PDF)

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Which statement is true about non-skippable in-stream ads?
Which statement is true about Bumper ads?

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