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Google Ads Video Answers

Which two video formats are available on Google Video Partners? (Choose two.)

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YouTube masthead Bumper ads 30-second non-skippable TrueView for action Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

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Target conversion share Min cost-per-conversion Target cost-per-conversion Max Conversions Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

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Communicate with the viewer through third-party software. Coordinate secondary marketing channels to follow-up. Connect with the viewer through emotion and storytelling. Create a connection by placing a cookie on their device.   Download Google Ads Video Certification Exam Answers (PDF)