Enhanced conversions Smart Bidding Broad match Global site-wide tagging Consent mode The correct answer is: Enhanced conversions Smart Bidding Global site-wide tagging
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]