- Category, Action, Label, Total Events
- Category, Action, Label, Unique Events
- Event, Category, Action, Label
- Category, Action, Label, Value
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What data does Google Analytics prohibit collecting?
Billing city Personally identifable information Purchase amount Product SKU(s) Download Google Analytics Individual Certification Exam Answers (PDF)
What report shows the percent of site traffic that visited previously?
Referrals report Frequency & Recency report New vs Returning report Sales Performance report Download Google Analytics Individual Certification Exam Answers (PDF)
What is not a benefit of using segments to analyze data?
Isolate and analyze specific conversion paths using conversion segments Permanently modify the data in a view Compare behavior metrics for groups of users like Converters vs non Converters Analyze users by single or multi-session conditions Download Google Analytics Individual Certification Exam Answers (PDF)