Google Ads Search Certification Answers

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Sara TaylorComments Off on Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?
  • Bids does this and it’s determined by how much marketers will pay for a click.
  • Asset impact does this, and it’s based on sitelinks and image assets.
  • Ad Rank does this, and it’s based on a variety of factors to show useful ads.
  • Ad quality does this, and it’s based on ad and website relevance.

The correct answer is:

  • Ad Rank does this, and it’s based on a variety of factors to show useful ads.

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Google Ads Search Certification Answers

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They could use brand restrictions for branded campaigns when it’s suitable. They could use responsive search ads and AI-powered creatives. They could increase their campaign reach by using broad match with manual bidding. They could organize and align all of their ad groups according to a common theme. They could add broad match keywords for […]
Google Ads Search Certification Answers

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

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She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

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Lower bid rates can be utilized, based on inventory levels. Keyword lists can be automatically created based on website offerings. The inventory update dates can be manually set. Additional web crawlers can be employed to review her inventory. Download Google Ads Search Certification Exam Answers (PDF)