Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

By aiming to achieve an average return on ad spend (ROAS) equal to a desired target. By automatically limiting conversions that don’t align with a desired bidding strategy. By being the safest bidding strategy for all business types to optimize their bidding. By using machine learning to capture as many conversions as possible within a […]

To set up conversion tracking, what should you do first?

First, add a conversion tracking tag to your website or app after modifying it in Google Ads. First, modify the tag for your website or app after requesting it from your web administrator. First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions. First, request a […]

The conversion date between Google Ads and Google Analytics is different. Why might that be?

Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion. Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that […]