Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?

It might look at ad auctions, then raise a max cost-per-click (CPC) bid. It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid. It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid. It might look at ad auctions, […]

Which of the following describes the number of times a unique user will see an ad over a given time period?

Reach Frequency Impression Engagement rate The correct answer is: Frequency

What’s the correct way to set up enhanced conversions for web?

Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager, Google tag, or Google Ads API The correct answer is: Through Google Tag Manager, Google tag, or Google Ads API