Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

As a marketer, in what way should you evaluate your campaign?

By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the budget was used for the campaign or not. By checking whether the result of a specific objective exceeded or fell short of its goal. By using lifetime value analysis to examine the impact to brand […]

If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Engagement rate Reach Impression Frequency The correct answer is: Frequency

When ad campaigns are optimized by Google’s AI, what does that mean?

It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data. It means they use rules-based attribution and software to achieve desired AI-friendly […]