HubSpot Social Media Marketing Certification II Answers

Which of the following is NOT a reason why a business might build a social media community?

Sara TaylorComments Off on Which of the following is NOT a reason why a business might build a social media community?
  • Supporting existing business or marketing efforts
  • Counteracting negative reviews
  • Increasing the owner’s social media following
  • Identifying passionate fans

The correct answer is:

  • Increasing the owner’s social media following.

 

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HubSpot Social Media Marketing Certification II Answers

What is one of the potential benefits of using second-party data in advertising?

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It can give a new perspective on customers. It allows tracking user behavior across different websites. It provides data without the need for customer involvement. It helps target based on location. The correct answer is: It can give a new perspective on customers.  
HubSpot Social Media Marketing Certification II Answers

What is one of the benefits of AI in social media content creation as explained by Kate Bradley Chernis?

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AI can replace all human efforts in content creation. AI ensures that all content is generic. AI prevents the need for understanding your target audience. AI can be paired with human intervention for better results. The correct answer is: AI can be paired with human intervention for better results.  
HubSpot Social Media Marketing Certification II Answers

Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?

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The Brand Story Framework The Hero’s Journey Framework The Before-During-After Framework The Story Arc Framework The correct answer is: The Brand Story Framework.