HubSpot Social Media Marketing Certification II Answers

Which of the following is NOT a reason why a business might build a social media community?

Sara TaylorComments Off on Which of the following is NOT a reason why a business might build a social media community?
  • Supporting existing business or marketing efforts
  • Counteracting negative reviews
  • Increasing the owner’s social media following
  • Identifying passionate fans

The correct answer is:

  • Increasing the owner’s social media following.

 

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HubSpot Social Media Marketing Certification II Answers

True or false? The Problem-Solution Framework involves showcasing the journey of a customer, from the initial awareness of the company’s product or service, through the decision-making process, and ultimately to the post-purchase experience.

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True False The correct answer is: False.  
HubSpot Social Media Marketing Certification II Answers

How does LinkedIn’s ‘Group Identity for B2B’ work?

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It tracks individuals across different websites. It groups members together based on shared professional identity attributes. It relies on third-party cookies for effective functioning. It gives individual-level tracking across sites. The correct answer is: It groups members together based on shared professional identity attributes.  
HubSpot Social Media Marketing Certification II Answers

You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the ‘millennial pause’ into their editing style. How do you respond?

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Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience. Explain that the “millennial pause” is a technique where creators purposefully create content that caters specifically to millennial interests, which might not resonate with a Gen Z audience. Note that although […]