Which of the following is an unethical use of social media automation and AI tools?

Which of the following is a primary advantage of using social media in omnichannel marketing?

It allows for one-way communication. It targets a very specific and limited audience. It bypasses the need for any other marketing channels. It facilitates two-way communication and customer interaction. The correct answer is: It facilitates two-way communication and customer interaction.  

Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.

Virtual reality Online Live stream In-store The correct answer is: Live stream.  

Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.

sales awareness costs distribution The correct answer is: awareness.