Select all that apply. Which metrics can help you evaluate the success of your email marketing efforts?

You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?

Count of Contacts Count of Companies Lifecycle Stage Original Source The correct answer is: Count of Contacts

When would you use a HubSpot contact create attribution report?

To understand which marketing and sales activities are generating revenue for your business. To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions. To analyze the conversion rates between lifecycles or deal stages. To analyze the interactions that led to contact conversions on your website. The correct answer is: To […]

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]