Select all that apply. Which metrics can help you evaluate the success of your email marketing efforts?

When should you set up custom analytics views in your sources or pages reports?

You should set this up as soon as ‌you think you may need one. A custom analytics view will only start tracking data the day it’s created and won’t include historical data. You should set this up in the middle of your regional campaigns. HubSpot needs a start and end date to accurately capture and […]

Select all that apply. What types of questions can marketing attribution answer? Select all that apply.

What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? The correct answer is: What was the marketing team’s contribution […]

When is a session or contact bucketed under “Paid search” in HubSpot?

When a visitor comes from your paid search advertising campaigns‌ — ‌like from your Google Ads When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram) When a visitor comes from any agency partner you’ve hired or consulted with historically When a visitor has a paid […]