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HubSpot Contextual Marketing Certification

Which lifecycle stage should the default website content be geared towards?

April 26, 2020Knowledge GlassComments Off on Which lifecycle stage should the default website content be geared towards?
  • Visitor
  • Lead
  • Marketing Qualified Lead
  • Sales Qualified Lead
  • Customer

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

True or false? You can use personalization tokens in email subject lines.

April 26, 2020Knowledge Glass

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Which of the following is NOT a reason to have consistency from page-to-page?

April 26, 2020Knowledge Glass

According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

What are two main reasons to use personalization?

April 26, 2020Knowledge Glass

To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. To convert leads into customers and drive engagement. To progress users to the next stage in their buyer’s journey and communicate specifics. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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In order to create a good user experience, simplicity is an important consideration for the website’s appeal.
Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

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