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Google Ads Video Answers

Which is a tip Google recommends to create an effective bumper ad?

April 6, 2020Knowledge GlassComments Off on Which is a tip Google recommends to create an effective bumper ad?
  • Leave the audio out of your ad.
  • Shorten an existing YouTube ad.
  • Include all your ideas in one ad.
  • Focus on a single, simple purpose.

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

April 6, 2020Knowledge Glass

Capture, act, retarget Tease, amplify, echo Promise, sell, recall Introduce, inform, inspire Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

April 6, 2020Knowledge Glass

Similar Audience Custom Intent audience Customer Match audience Custom Affinity audience Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

April 6, 2020April 6, 2020Knowledge Glass

Similar Audience Customer Match audience Affinity Audience Custom Affinity audience Download Google Ads Video Certification Exam Answers (PDF)

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Which marketer would be an ideal client for TrueView for action?
Which is a key benefit of TrueView discovery?

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