Which is a tip Google recommends to create an effective bumper ad?

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

By reaching people based on where they shop or eat. By reaching people who are subscribed to channels related to their products. By reaching people who are performing searches on the advertiser’s products. By reaching people who have recently experienced a major change in their lifestyle. Download Google Ads Video Certification Exam Answers (PDF)

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

Custom Affinity audiences In-Market audiences Consumer audiences Qualified audiences Download Google Ads Video Certification Exam Answers (PDF)

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content. What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)

Users can search for specific job opportunities. Users can directly engage with the creators they care about. Users can connect with a community. Users can search for specific ads. Download Google Ads Video Certification Exam Answers (PDF)