Which is a tip Google recommends to create an effective bumper ad?

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

Target return on ad spend Maximize conversions Enhanced cost-per-click Target cost-per-acquisition Target on-page position Download Google Ads Video Certification Exam Answers (PDF)

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

Only use your TV ad to make a bumper. Build for large screens. Budget time to establish the ad and stick the landing. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Download Google Ads Video Certification Exam Answers (PDF)