True or false? When segmenting by buyer persona, focus on your newest persona first.

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted the form. The submission rate prior to adding contextual marketing. The referral source of the users that visit the landing page. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

The language of the user’s choice is set by:

Their choice on your homepage. Their browser. Their contact record. Their first form submission Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which is NOT a reason to do usability testing?

It allows you to see how your typical users use your website. It allows you to see where the holes are on your website. It allows you to see which of your users are more qualified than others. It allows you to see what questions people have. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)