True or false? When segmenting by buyer persona, focus on your newest persona first.

How is the geography of a visitor on your website determined?

Smart list Source code Referral source IP address Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Why is a content audit useful?

It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content are. It shows you how authoritative your site is Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)