True or false? When segmenting by buyer persona, focus on your newest persona first.

Default content should be optimized for which group above all?

The segment that you are targeting. The highest-valued persona. Search engines. First time visitors. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? You can use personalization tokens in email subject lines.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which lifecycle stage should the default website content be geared towards?

Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer Download Hubspot Contextual Marketing Certification Exam Answers (PDF)