- Keywords with no association to your site
- Keywords with a poor search volume
- Keywords that are excluded from a campaign
- Keywords that are typed incorrectly
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Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
Organic search results The search results page Business directories Display advertising networks Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is a benefit of using spreadsheets?
Vast quantities of data can be stored, sorted and analysed quickly Data can only be accessed when all users are online Valuable customer and market insights can be delivered quickly Spreadsheets are the only way to collect data and extrapolate results Download Google Digital Garage Certification Exam Answers (PDF)
Which Of The Following Actions Would Be Most Effective For A Business To Take In Order To Help Them Progress Towards Achieving Their Content Marketing Goals?
Personalising content to make each customer feel important, taking into account available data about each individual customer. Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with […]