When It Comes To A Long-Term Content Strategy, What Is An Important Buyer Persona Trait?

True Or False? When Possible, You Should Try And Use Extensive Vocabulary In Your Writing.

True, extensive vocabulary makes you appear more credible and confident. True, people make purchasing decisions based on if you look smarter than your competitors. False, extensive vocabulary makes you appear less credible and confident. False, extensive vocabulary takes up too much space on a page. Download HubSpot Content Marketing Certification Exam Answers (PDF)

Fill In The Blank: The Conflict In Your Content’s Story Should Focus On The ____________.

prospects’ needs prospects’ stage of the buyer’s journey prospects’ problems All of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)

You’re In A Brainstorming Session With Your Co-Workers. You Come Up With Five Topics For Your Ebook, Your Colleague Says That’s All You Need. How Should You Respond?

“Yes, there’s no reason to keep going if we have enough topics for our ebook.” “Yes, we can always identify more later if we need them.” “No, we should have at least ten supporting topics for every ebook we want to create.” “No, we should make a list of as many supporting topics as we […]