When Developing Your Brand’s Tone, _______ Is Key.

There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What’s An Action You Should Avoid?

Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule for appropriateness Creating a blog post to address the situation as needed Download HubSpot Social Media Certification Exam Answers (PDF)

What Is The Biggest Challenge That Most Social Media Practitioners Have?

Hiring the right number of people Developing the right amount of content Getting executive buy-in for social ideas Retaining customers Download HubSpot Social Media Certification Exam Answers (PDF)

What Should You Do If Your Competitor Has A Big Public Blunder?

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to […]