True or false? When designing dashboards, you should design them using a visual hierarchy.

How does the linear attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]

Select all that apply. What insights can be found within the countries report?

The percentage of traffic viewing your site from particular countries The percentage of traffic viewing your site from specific regions within particular countries The percentage of traffic viewing your site from certain cities in specific regions within particular countries The percentage of traffic viewing your site from exact streets in certain cities in specific regions […]

When should you mark steps as optional in your customer journey analytics reports?

As soon as you build your customer journey analytics reports In a customer journey analytics report, only after you’ve implemented a conversion rate optimization strategy at your organization In a customer journey analytics report, only after you have a working hypothesis about your conversion path You should never mark steps as optional in customer journey […]