HubSpot Marketing Software Certification

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

Knowledge GlassComments Off on True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
  • True
  • False

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HubSpot Marketing Software Certification

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

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Using a free tool to develop great content Knowing your buyer persona Mapping your business goals to social objectives Adding social media links to your website header and footer Connecting your social media accounts in Download Hubspot Marketing Software Certification Exam Answers (PDF)
HubSpot Marketing Software Certification

When should you ungate content?

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Contextually — ungate content when it makes the most sense for your business. Always — forms are dead. Never — pillar pages are a fad. To gate or ungate is an illusion. Download Hubspot Marketing Software Certification Exam Answers (PDF)
HubSpot Marketing Software Certification

What is a landing page?

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A single page that covers all aspects of the topic, with room for more in-depth reporting A pop-up form The page typically encountered first on a website that usually contains links to the other pages of the site Website pages that are designed to convert visitors into leads Download Hubspot Marketing Software Certification Exam Answers (PDF)