________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

How does a landing page typically gather information about site visitors?

Using a meetings link Using a CTA Using an email Using a form Download Hubspot Marketing Software Certification Exam Answers (PDF)

What are/is the area(s) you need to consider when building a call-to-action?

Visuals Copy Location A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

You should base the design of your CTA on the following:

Your buyer persona’s preferences Your brand Accessibility A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)