True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

Which of the following is NOT a benefit of having a social media strategy?

Social media helps you expand your other marketing efforts Social media helps you attract buyers Social media helps you send better emails Social media is a key driver for word-of-mouth marketing Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. As an inbound marketer, you don’t just want your touchpoints to be efficient, you want them to be __________.

Effortless Energizing Empathetic Elephants Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

The latest trip that your agency organized for a family The affordable pricing of your family-friendly vacation packages Why your agency provides the best experience for families The best family-friendly vacation destinations Download HubSpot Inbound Marketing Certification Exam Answers (PDF)