True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

Fill in the blank: A negative persona is a person who_______.

isn’t a good fit for your business. speaks negatively about your business. is the exact opposite of your buyer persona. you have not gotten the chance to talk to. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false: Statistical significance is an optional part of A/B testing.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Which distribution channels allow you the most control over your content? Select all that apply.

Guest posts Paid influencer ads Website Email Download HubSpot Inbound Marketing Certification Exam Answers (PDF)