True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

Attract Engage Delight Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.

Hotjar Google analytics Quora Buzzsumo Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Roughly how long should your buyer persona interviews take?

10 minutes 1 hour 20 minutes 20 minutes a week for a month Download HubSpot Inbound Marketing Certification Exam Answers (PDF)