True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

How can you ensure your content drives action?

Add a link to your company’s website. Include your company logo. Include a CTA. Add testimonials from customers. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.

Run social media polls. Interview your marketing team. Run focus groups with customers. Publish online surveys. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.

Measurable Attainable Relevant Time-bound Download HubSpot Inbound Marketing Certification Exam Answers (PDF)