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Google Ads Display Certification Answers

What’s provided by Responsive Display Ads?

April 5, 2020Knowledge GlassComments Off on What’s provided by Responsive Display Ads?
  • Reach, scale, control
  • Complete creative control and simplicity
  • Reach, simplicity, automation
  • Complete creative control and reach

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

April 5, 2020April 5, 2020Knowledge Glass

Conversion-focused bidding Revenue-focused bidding​ Consideration-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

April 4, 2020Knowledge Glass

User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]

Google Ads Display Certification Answers

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

April 5, 2020Knowledge Glass

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) Download Google Ads Display Certification Exam Answers (PDF)

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When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
What’s one reason to use a responsive display ad for your campaign?

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