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Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Download Google Ads Display Certification Exam Answers (PDF)
Size, appearance, and format Format, appearance, and external links Format, image sizes, and external links Size, external links, and font Download Google Ads Display Certification Exam Answers (PDF)