Google Ads Display Certification Answers

What’s an advantage of Responsive Display Ads?

Knowledge GlassComments Off on What’s an advantage of Responsive Display Ads?
  • They’re built for performance, reach, and scale.
  • They enable advertisers to control all aspects of their branding.
  • They’re limited to banner-eligible slots.
  • They don’t require you to upload images, videos, headlines, logos, and descriptions.

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

When should you use responsive display ads?

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When your ads will only be run in banner-eligible slots. When your primary goal is to control the look and feel of your ads When your primary goal is performance. When your primary goal is meeting branding requirements. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which factors should an advertiser consider when deciding on a bidding strategy?

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Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

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Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Display Certification Exam Answers (PDF)