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Google Ads Video Answers

What’s a key benefit of TrueView for reach?

April 6, 2020Knowledge GlassComments Off on What’s a key benefit of TrueView for reach?
  • It helps advertisers maximize views.
  • Its billing method is based on cost-per-view (CPV).
  • It optimizes for impressions instead of views.
  • It’s billed if the viewer watches 30 seconds of the ad.

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Which TrueView ad format is optimized for product awareness?

April 6, 2020Knowledge Glass

TrueView for reach TrueView for action TrueView in-stream TrueView discovery Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

April 6, 2020Knowledge Glass

Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]

Google Ads Video Answers

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

April 6, 2020Knowledge Glass

Call-to-action and Disrupt Connect and Direct ​Callout and Distract Callout and Divert Download Google Ads Video Certification Exam Answers (PDF)

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What’s a key benefit of TrueView in-stream?
What’s a key benefit of bumper ads?

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