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Google Ads Video Answers

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

Knowledge Glass

Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad display. Film ads that have a depressing emotional factor to gain sympathy. Increase your ad’s pacing to capture attention and keep it longer. […]
Google Ads Video Answers

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

Knowledge Glass

TrueView for action TrueView discovery TrueView in stream TrueView for reach CPV (2) CPV (3) CPA (1) CPM (4) Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content. What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)

Knowledge Glass

Users can search for specific job opportunities. Users can directly engage with the creators they care about. Users can connect with a community. Users can search for specific ads. Download Google Ads Video Certification Exam Answers (PDF)