Google Ads Measurement Answers

What’s a benefit of importing Google Analytics conversions to Google Ads?

Sara TaylorComments Off on What’s a benefit of importing Google Analytics conversions to Google Ads?
  • The ability to provide Google Ads access to data that helps optimize bids
  • The ability to link accounts in Google Analytics without auto-tagging
  • The ability to let first-party data be sent from websites
  • The ability to view historical data from before the import

The correct answer is:

  • The ability to provide Google Ads access to data that helps optimize bids

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To describe enhanced conversions for leads, what would you say?

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What’s the correct way to describe enhanced conversions for web?

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It uses hashed, first-party data to unlock more powerful bidding. It uses third-party data to improve the accuracy of your conversion measurement. It uses third-party data to unlock more powerful bidding. It uses Google Analytics to unlock more powerful bidding. The correct answer is: It uses hashed, first-party data to unlock more powerful bidding.