Search Ads 360 Certification

What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?

Sara TaylorComments Off on What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?
  • You’d use custom formula and custom labels.
  • You’d use custom formula and custom conversion.
  • You’d use custom dimension and custom formula.
  • You’d use custom conversion and custom labels.

The correct answer is:

  • You’d use custom formula and custom conversion.

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Search Ads 360 Certification

Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?

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By connecting their Google Ads account to Search Ads 360 By connecting their social media accounts to Search Ads 360 By connecting their Looker Studio account to Search Ads 360 By connecting their Google Analytics 4 account to Search Ads 360 The correct answer is: By connecting their social media accounts to Search Ads 360
Search Ads 360 Certification

Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

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Dimension Label Reporting Conversion The correct answer is: Conversion
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You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

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