What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]

How are incrementality experiments different from A/B experiments?

They typically require a smaller sample size and less sophisticated statistical analysis. They both require a holdback group to determine which version of an ad performs They measure the relative effectiveness of different versions of a marketing campaign. They determine the impact of ads on a consumer’s decision to convert or not. The correct answer […]

What’s the correct way to set up enhanced conversions for web?

Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager, Google tag, or Google Ads API The correct answer is: Through Google Tag Manager, Google tag, or Google Ads API