What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

There are two types of optimization. What are they? Choose two.

Media mix optimization Bidding optimization Targeting optimization Channel optimization The correct answer is: Bidding optimization Targeting optimization

Data-driven attribution works in which of the following ways?

By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]

You’re using Google Analytics 4. What would it call interactions on a website or an app?

Goal Conversion Incident Event The correct answer is: Event 🎓 Get all the latest Google Ads Measurement Certification Exam Answers