What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?

Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally. The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion. Each keyword would receive credit for how much it contributed to […]

For event-based data instead of session-based data, what platform should you use?

You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use Google Ads Conversion Tracking. The correct answer is: You should use Google Analytics 4.

You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?

Letting first-party data be sent from websites Linking accounts in Google Analytics without auto-tagging Providing Google Ads access to data that helps optimize bids Viewing historical data from before the import The correct answer is: Providing Google Ads access to data that helps optimize bids