What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.

To implement sitewide tagging, what do you have to do?

You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. You have to use just the image portion of the JavaScript. You have to make sure the tag still […]

Enhanced conversions for web can benefit a marketing strategist in what way?

By using third-party data to improve the accuracy of your conversion measurement By using hashed, first-party data to unlock more powerful bidding By using Google Analytics to unlock more powerful bidding By using third-party data to unlock more powerful bidding The correct answer is: By using Google Analytics to unlock more powerful bidding