What Is The Recommended Minimum Number Of Months To Stay On A Particular Theme?

True Or False? It’s Impossible To Build A Launch Pad Website For A Large, Enterprise Website.

True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design. True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website. False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to […]

What Is The Goal Of The “Transfer” Step In The Sprint Cycle?

To help teams improve their efforts by informing them of your user learnings, and vice versa. To transfer inactive users to the archive as they are no longer engaged with your marketing. To find complementary businesses and transfer links between websites to improve referral traffic and SEO authority. To transfer onto a new software platform […]

How Many Sprint Cycles Should You Run On Each Focus Area?

You should run as many sprint cycles as it takes to reach the predetermined focus metric goal of that focus area. The individual sprint cycles are not connected to the performance roadmap in any way. Run a minimum of three sprint cycles during each one of the focus areas. Run a maximum of ten sprint […]