HubSpot Social Media Marketing Certification II Answers

What is one tactic to ensure success in community building?

Sara TaylorComments Off on What is one tactic to ensure success in community building?
  • Focusing exclusively on high-value members
  • Limiting discussions to the brand’s products or services only
  • Encouraging trolls to stimulate debates
  • Responding quickly to first-time posters

The correct answer is:

  • Responding quickly to first-time posters.

 

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HubSpot Social Media Marketing Certification II Answers

A company has recently launched a new product and is curious about public sentiment. They’ve received a significant amount of social media comments about the product. Which of the following strategies would be the most effective way to better understand general public perception?

Sara Taylor

Adding each comment into a spreadsheet to evaluate the sentiment Ignoring the comments as they don’t provide substantial data Using an AI tool to analyze the sentiment of posts and comments Responding to each comment asking for clarification on sentiment The correct answer is: Using an AI tool to analyze the sentiment of posts and […]
HubSpot Social Media Marketing Certification II Answers

Your company’s marketing team is aiming to enhance its tracking capabilities to better understand user behavior across the web. A team member suggests that recent changes in privacy laws and data protection would make this easier. As an expert in the field, how do you respond?

Sara Taylor

Agree wholeheartedly and propose investing more in tracking technology. Caution them that recent changes in privacy laws and data protection have made tracking individuals across the web more challenging, not easier, and suggest that other methods should also be explored. Propose that they ignore these laws as they aren’t likely to be enforced and focus […]
HubSpot Social Media Marketing Certification II Answers

What is the purpose of using the underdog archetype in a social media storytelling campaign?

Sara Taylor

To showcase the transformative power of a product or service To establish the company as an expert in its field To highlight the company’s financial success To provide an overview of the company’s history The correct answer is: To showcase the transformative power of a product or service.