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Google Ads Video Answers

What information can YouTube Analytics provide about where people are watching your videos?

April 6, 2020Knowledge GlassComments Off on What information can YouTube Analytics provide about where people are watching your videos?
  • Engagement and drop-off
  • Bounce rate and sessions
  • Traffic source and device
  • Date of visit and restarts

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

April 6, 2020Knowledge Glass

25% of YouTube watch-time happens on mobile devices. 60% of YouTube watch-time happens on mobile devices. 75% of YouTube watch-time happens on mobile devices. Google does not share device watch-time metrics for YouTube. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

April 6, 2020Knowledge Glass

Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and email lists Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

January 27, 2021Knowledge Glass

Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and email lists Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Download Google Ads Video Certification Exam Answers (PDF)

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What is one reason an advertiser would choose YouTube for action?
What counts as a view-through conversion in a TrueView for action campaign?

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