HubSpot Sales Enablement Certification

What Does It Mean To Ask A Customer About Their “Watering Holes”??

Knowledge GlassComments Off on What Does It Mean To Ask A Customer About Their “Watering Holes”??
  • Ask them where they learn new things related to their job.
  • Ask them what distracts them from achieving their goals.
  • Ask them what their hobbies are.
  • Ask them what refreshes them when they feel frustrated.

Download HubSpot Sales Enablement Certification Exam Answers (PDF)

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HubSpot Sales Enablement Certification

Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?

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Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]
HubSpot Sales Enablement Certification

What Is A Buyer Persona?

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A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from the buyer’s point of view. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
HubSpot Sales Enablement Certification

Which Of The Following Is The BEST Way To Uncover The Job That People Hire Your Product To Do?

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By interviewing individual customers. By sending out a survey to some of your customers. By researching similar products online. By bringing your marketing and sales teams together to brainstorm possible jobs. Download HubSpot Sales Enablement Certification Exam Answers (PDF)