Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Conversion optimization is the process of testing hypotheses on elements of your site […]
To capture a visitor’s information via a form To deliver an offer that a business is promoting To promote an offer on a website page, blog post or email To help nurture leads in order to turn them into customers Download HubSpot Inbound Certification Exam Answers (PDF)
Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]