What Does An UTM Parameter Help You Identify?

True Or False? Effective Writers Start By Filling In The Main Points Of Their Content And Save Writing The Introduction And Conclusion For After They’ve Written Their Piece.

True, it can be overwhelming to write an introduction first without knowing where the content is headed. True, the introduction is always the easiest part to write. False, writing an introduction first will help align the rest of the article. False, you should write your conclusion before your introduction. Download HubSpot Content Marketing Certification Exam […]

Fill In The Blank: The Conflict In Your Content’s Story Should Focus On The ____________.

prospects’ needs prospects’ stage of the buyer’s journey prospects’ problems All of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)

True Or False? You Should Only Include A Call-To-Action On A Blog Post Once The Offer Is Launched.

True, if you don’t have a relevant call-to-action, then leave blank. True, once you publish a blog post, it’s not a best practice to update calls-to-action over time. False, always provide a next step, even if it’s to sign up for email updates. False, adding a relevant call-to-action to a blog post will improve your SEO efforts. Download HubSpot Content Marketing […]